Remain updated with address changes: Use NCOALink
NCOALink can be termed as an effective tool for managing your mailing list. The frequent changes in addresses caused by the movement of people from one place to another are a big hindrance in maintaining a quality mailing list. With the program this obstacle is overcome to a great extent and the change in address information is available to mailers. This helps in largely reducing the undeliverable mails before they enter the mail stream.
For getting your mailing list updated with the help of this software database, you have to buy and install software which has the right to access the NCOA Link Data. The database of the United States Postal Service is regularly updated whenever a postal customer files for a permanent change in his address with the post office. The new address is added to the database and kept there for about 48 months.
When a mailing list is matched with the database through the help of software, it finds matching names and address with old address information on the NCOALink database and updates your mailing list with the new address information.
There are approximately 160 million records in the database of full address change recipients. This database is available to full service provider licensees of NCOALink. There is also a limited version which has about 60 million records and about 18 months of permanent address changes unlike the full version which stores about 48 months of address changes. This limited version is available to End User Licensees or Limited service providers. For processing with NCOALink data, the input address must be standardized according to United States Postal Service requirements which include the zip+4 codes.
While processing, if there is a match found between old address information and the name, then current move information or the new address is provided.
Postal Services keep licensees updated with all changes in addresses regularly. This service provides an excellent tool for managing all you mailing lists whether it is personal or business mailing list. Apart from performing CASS, the proper address change updates reduces the overall cost of mailing by reducing the time it takes for the mail to be delivered. Once the correct address is provided it is easy for the postal department to deliver your mails promptly and efficiently. In total, the number of mails which reach their destination is greatly increased with the help of NCOA Link. By reducing the number of undelivered mails or mails returned, it helps in saving the cost of mailing. As the address is updated prior to mailing, there are very few or no instances of re-mailing.
The service is also helpful to business in developing their marketing strength. By enabling the mailers and letters reach their destination correctly and on time, this service strengthens the marketing and other administrative front of a business enterprise. You can also outsource the processing of your mailing lists, but whether you do it in house or outsource it, you are surely going to benefit. Try it today.