If you are looking for a short-term marketing strategy that brings residual benefits long after the campaign is over, notepad printing should be at the top of your list. Things like brochures and postcards catch the eye and inform, but notepads are something people use. Sometimes daily. And each time they scribble a memo or dash off a note on one of your printed notepads, the name of your company becomes a little more firmly entrenched in their minds.
What are some of the things you should consider when planning your notepad printing run? Cost is one big factor for many smaller businesses, but one way to take care of that is to use the services of an online printing company. Your notepads, and all of your other paper marketing or promotional items, are professionally printed at such a relatively small cost that even small marketing budgets can handle it.
Design is another consideration. Some online print companies make it easy for you. They provide templates for your product, and you can add your custom logo, design and wording before uploading it all for your notepad printing run. With many marketing products the goal is to reach a target market, and you design your marketing materials accordingly. Notepads, however, may need a little different strategy. While you may hand them out at an event that includes those most likely to be your target market, there really is no way to tell where a note from your pad will end up. It could be the next desk over; it could also wind up in hands halfway across the world. Thus, the design of your notepad should more often reflect what you want people to know about your company rather than what you know about a specifically targeted market.
Does your company put great emphasis on creativity and design? A subdued, black and white notepad printing, with typical fonts and paper will likely give the use the wrong impression. On the other hand, if the image you wish to project of your business is one of quiet elegance or tradition, those same color and font choices may be perfect for you. Notepads are small spaces but, used correctly, they can create a big and lasting impression.
There are a number of ways to get your notepads into people’s hands, even if you don’t attend a lot of events where you can hand them out. If you ship a product, include a free notepad as a gift with every order. Go ahead and target a few markets and design notepads especially for writers, busy parents, event planners and more. These notepads will help promote your business while your target markets are going about their own days, or promoting their own businesses. If you have an interest in a local charity, see what you can work out together to produce something that will benefit both of you. Or, if you create some fantastic designs, sell the notepads themselves as a stand-alone product.