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One of the many hotels in Times Square, the Crowne Plaza, has made a very smart move with regard to lighting. They have a large (80 feet by 20 feet) sign outside their building that is full of light bulbs. The light bulbs use have long been incandescent, which meant high energy bills and replacing the light bulbs every seven months. That’s finally changing as Crowne Plaza has decided to replace the old incandescents with new energy efficient compact fluorescent light bulbs.

The 3,300 incandescent light bulbs in the sign were 40 watts each. With the new 8 watt CFLs being installed, they’re using five times less energy, which roughly translates into similar monetary savings. The frequency of replacement will be going down by an incredible amount as well; instead of replacing the light bulbs every seven months, they should only have to replace them every three years.

Years! The increase in efficiency and lifetime from incandescents to compact fluorescent light bulbs never fails to impress.

This retrofit stands to save the Crowne Plaza hotel a substantial amount of money. The sign’s energy bill will be greatly lowered; Crowne Plaza expects to save more than $ 120,000 per year just from reduced energy consumption, with an additional $ 20,000 saved through less frequent light bulb reinstallation. Now for the cost of the actual light bulbs themselves. The bulk initial cost of the light bulbs was $ 40,000, but Crowne Plaza paid only $ 26,800 of that due to a $ 13,200 rebate from the Consolidate Edison Commercial and Industrial Energy Efficiency Program.

Savings over $ 120,000 per year based off an initial investment of $ 26,800 is very impressive.

I’d love to be using these light bulbs during a power outage. The power cuts off suddenly, and yet your light bulbs are still on! You can then unscrew one and use it if a flashlight if need. These light bulbs have a power switch right on the bulb, so you can use and/or conserve energy as needed.

What better way to spend the festive season than in one of Europe’s most captivating capital cities? Prague is a resplendent example of central Europe and boasts mediaeval streets and the world’s largest castle complex as just a few of the many attractions on offer.

Around Christmas time it is the perfect place to visit, as there will be many Christmas markets and much festive cheer for you to enjoy, plus it is a real opportunity to explore and appreciate a different cultures traditions at this time of the year.

Finding a place to stay is going to be the first priority, this can often be a challenge as the hotels get booked up very early in the season and can also be costly. So how do you combat this and get the most out of your trip to Prague? The best way is to do your research and work out seasonal changes in price, when is best to book, where is best to book and what you can expect. This way you will have a good idea of what you can afford and expect when you get to Prague.

Finding a cheap hotel Prague is great if it fits in your budget, as it will really help with the whole experience. The amount of money you need to dedicate to different parts of this trip should be considered too. Break down what you want to do, where you want to go and what you would like to see, remember that you will need three meals a day and money for drinks too. Perhaps you are going to visit the Christmas markets and want to bring back some festive treats for the family? Set aside some money for this too.

You will soon start to build up a clear picture of how much money the trip will cost you and then you can start to make changes in order to ensure that you don’t overspend or that you can make a saving in one area and so this frees you up to spend more in another. For example, you book your cheap hotel Prague and make a saving on the cost of this, and then you can afford to go for dinner on three out of the four nights as opposed to the original plan of just two out of four.

The cheap hotel Prague is a place to lay your head at night. Prague is the real attraction so as long as the cheap hotel Prague is adequate enough for your requirements then it really doesn’t matter which cheap hotel Prague you end up booking into to. The cost of this can be offset by the sheer experience that you will have, allowing yourself to become fully immersed in the festive atmosphere and winter offerings of this beautiful and vibrant city. Enjoy and explore all that Prague has to offer and savour each moment as best you can, take pictures for memories sake and remember to come back again soon.

If you want to save money by using Kellogg’s discount Coupons. These coupons are available for a variety of Kellogg’s products, including cereals and snakes coupons. These discount coupons are available on internet for Kellogg’s products so it s very easy to find out these coupons or getting you share of discount; many of them are printable coupons. Kellogg’s infrequently offers coupons on its official website. You can also get these coupons on various.

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Kellogg’s is working with the brand name for presenting best cereals since 1900. This is a popular and recognized brand name for cereals. If you are a interested in using any of discount of coupons for Kellogg’s products, you need to check  expiration dates first.

Other margins may also apply – these restrictions are usually detailed you can find at the bottom of, or on the back of the coupon.

Some coupons are only for specific Kellogg’s cereals, while others can be applied toward the purchase of any Kellogg’s product. You cannot combine coupons for extra savings with certain types of coupons these cereals, coupons can help you decrease the by providing dollars off.

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You just need to pick the prints of these coupons for available Kellogg’s cereals and show this coupon’s print to get discount on cereals.

This is an attractive option for those who are suffering from the storm of money shortage and want to save a reasonable amount of money from their daily expenses.

It is a good job in this ad economic condition to save a reasonable amount of money for some other necessities.

Today, most states require car owners to purchase auto insurance coverage. Whether you already have auto insurance or are considering buying some, you may be wondering how much is enough and which types of coverage you need. Here are a few tips to get you started.

A is for auto policy

When you purchase auto insurance, you enter into a written contract with your insurance company. The contract states that you agree to pay a certain amount of money (the premium) and that the insurer agrees to provide a certain dollar amount of protection (coverage limits) for a specified amount of time. Read this policy carefully when you get it, and ask your insurance agent to clarify any terms and conditions that you don’t understand. And remember to review your policy periodically. Your life will change, and so will your coverage needs.

B is for bodily injury coverage

Bodily injury and property damage make up the portion of your policy known as liability coverage.

This is mandatory in most states. If you cause an accident, you may be liable for some or all of the damages. Liability coverage protects you from potential lawsuits by providing coverage to individual(s) injured as a result of your negligence. The amount of protection (coverage) that you choose, beyond state requirements, is up to you. In many states, you can purchase as little as ,000 per injured person and ,000 per accident. However, this may not be enough to adequately protect you. For instance, if you own a home or have any other valuable assets, you’ll want to protect those assets by choosing higher limits. Frequently recommended limits are 0,000 per injured person and 0,000 per accident.

C is for collision and comprehensive

Collision, as the name implies, covers your auto when it strikes an object (e.g., a tree or a telephone pole).

Comprehensive covers your auto against other physical damage that is not covered by collision (e.g., fire and theft). Although these coverages are optional under state insurance laws, that doesn’t mean you should forgo them. Collision and comprehensive can be valuable because they can limit your out-of-pocket expenses.

But if your car has a low resale value (e.g., under ,000), having collision and comprehensive coverage may not make sense–the premium cost may not be worth it if you can afford to pay for repairs yourself. However, keep in mind that dropping these coverages is not always up to you. If you finance your car, your lender may require you to carry collision and comprehensive coverage.

D is for deductible

Think of your deductible as self-insurance. It’s the amount of money that you’re willing to pay out of your own pocket if there’s an accident. You can save money on your premiums by choosing a higher deductible, but watch out–if you get into an accident, you’ll need to come up with that amount before your insurance pays a dime.

For example, say you choose a ,000 deductible. You get into a minor accident, and the damages total 0. You’ll end up footing the entire repair bill, because your insurer pays for damage only above and beyond your deductible amount. But if your deductible was lower, say 0, you would have to come up with only that amount–your insurer would pay the remaining part of the bill, in this case 0.

E is for exclusions

Exclusions are why it’s so important for you to read your auto policy. Most people purchase open peril or unnamed peril policies. These policies cover all risks, except those listed in the exclusions section of your policy. For example, insurers do not cover “willful and wanton misconduct.” This is conduct that is intentional and reckless or in disregard of the law. You don’t want to find yourself in an exclusionary situation, because you’ll be left to pay the bills–both yours and those of anyone you injure.

F is for filing a claim

You’ve been in an accident–now what? You need to notify your insurer. Your insurer will have you fill out an incident report in which you state what happened in the accident. You may also need to give a recorded statement to the adjuster. If you file a claim for property damage, you’ll need to get an appraisal. Some insurers will send an appraiser to you, while others require you to come to them. If you are injured, your insurer will require you to have a physical exam. In general, you can see your own doctor, but the insurer may also ask that you see a doctor of its choosing.

Most insurance policies contain a clause regarding late notice. If you fail to notify your insurer of the accident in a timely manner, the company can disclaim coverage. This means that the insurer will not pay. What is considered late notice? This question continues to be battled out in courtrooms across the United States, so if you are planning to file a claim, the best advice is to notify your insurer as soon as possible.

Whether you are a visitor attraction, farm park, theme park or indoor play provider, Google Adwords should still form part of your online marketing strategy, however, with increased competition and a global downturn in click through rates, you need to ensure you are using the right strategies!

For those new to Google Adwords, these are are the sponsored adverts at the top of Google and down the right hand side. They enable you to get onto the first page of Google for pennies and are charged on a cost per click basis.

At Agility Marketing, we manage campaigns for all our clients and want to share with you our top top seven tips!

1.Use geographical targeting
Most of people searching on Google may start searching without geographic parameters (eg. Days Out), however, will end up by narrowing their search with a county or town name (eg. Days Out South London)

You only want to reach those who live nearby (theres no point your ads appearing outside your catchment area) and should use your nearby county/town phrases alongside the general keywords.

In addition, you should use the Google Adwords geographic targeting tool that enabling you to select the regions you wish your adverts to appear. In the UK is it currently 50-70% effective, which is why you need to do both geo targeting strategies to maximise your reach.

2.Create a long list of relevant keyphrases
Google adwords works on a bidding system. The more you are willing to pay for the keyword, the higher the top you will reach. You are only charged when people click on your ad, but if your ad isnt near the top, people wont see it.

The most obvious keyphrases are the most expensive. To reach the top of Google Adwords for the least amount of money, you need to brainstorm less obvious but still highly targeted keyphrases. For example, in addition to indoor playcentre you should select indoor playground and even better kids indoor playground.

You still need to target the more common terms but extend your list with the less obvious.

3.Target your advert copy
The more targeted your adverts are, the more click throughs you will obtain . For example, if you are targeting days out keyphrases, an advert with days out in the headline will deliver more click throughs. Google allows you to set up different adgroups for this purpose.

4.Review your adverts regularly
Once set up you should review your campaign every 2 weeks. You should set up 3-4 different adverts per ad group and then see what works. This is time consuming, however, vital to improve click through rates. Google will suggest improvement to your campaign for you, which does save you time, but review their recommendations; youll find some recommendations from Google are not relevant.

5.Target your competitors brand names
Through Google Adwords you can target your competitors brand name. Click throughs will be low, but you are getting your brand right in front of your target audience. Fantastic!

6.Use negative keywords
You can also select keywords that ensure your advert wont appear. For example if you wanted your ads to appear on days out but not free days out, you can select free as a negative keyword.

7.Use bounce rates & google goals to optimise keywords
An effective way to identify which keywords are stronger than others is to review the bounce rate in google analytics, this is googles free tracking tool. A bounce is when somebody visits your site and doesnt go further than the page they land on. Essentially they have decided the site isnt what they wanted. Overtime trends will appear on keywords that are better quality and dont bounce . Similarly you can set up google goals that tracks an enquiry or ecommerce sale.

8.Use google search over content
Ok, I did say 7 top tips, but here is a bonus one!

You can have your ads appearing on the Google Search Network and the Google Content Network. The content network is when google ads appear on other websites not owned by google; we find the content network generally poor quality and always recommend you focus on the search network.

However, the content network is an effective tool for google remarketing, which allows you to push adverts out to your web visitors after they leave your site. A great online tool and definitely the focus for another article.

At Agility Marketing, leisure marketing is our business. We are leisure consultants working with theme parks, farm parks, wildlife attrractions and indoor play providers across the full marketing mix. Online marketing is a particular area of expertise.

Agilitys MD, Anita Waddell has worked in visitor attraction marketing for over 20 years, regularly speaks at industry events and writes for the UK leisure press.