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A sidewalk sign is beneficial to a small business in many ways. Really, too many to name with just this one article. However, with this article, I would like to point out 3 very important benefits of having a sidewalk sign in front of your small business.

Attract new customers – A sidewalk sign has the ability to attract more new customers than any other form of advertising. In a survey that was done by Signtronix a few years back, 44% of customers said they learned about a particular business because of a sign. That is almost half of the customers who came in the store. No other form of advertising can create that type of reach.

Brands your business – Branding your business is very important. The more consistent your message, the more your customers will remember you. Use the same image that you use on your business cards and stationary on your sidewalk sign.

You want people to see your image or logo and automatically associate it with your business. So put your logo right about the deals you are advertising on your sidewalk sign.

Creates impulse buys – This is probably the greatest benefit of all. A lot of businesses survive due to impulse buys. In a study done by the University of California at Berkeley, they found that out of the 30,000 purchases they analyzed, 68% were unplanned, or made on impulse. That’s a huge percentage. That means that more than likely, those customers either saw a sign or some type of advertising that made them want to stop.

As you can see, a sidewalk sign can have a huge impact on your bottom line. When it boils down to it, there really is no better way to bring in more customers. No small business can survive without customers.

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If you don’t, I’m sorry, but we’ve already reached our limit.

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Looking for a good quality Indoor Riding Arena?  Don’t know how to choose the right builder?  Not familiar with arena construction?  If you answer YES to any of these questions, this article is for you.

Here is what you should know about Indoor Arenas:

1. The first step is to set up your total budget and to figure out your total cost of the arena building project.  To do this, you will need to get quotes from different builders.  Your total budget should include the following: Permits, site excavation, construction of indoor arena itself, arena flooring, electric and sealed drawing.  Other expenses might include: land perk, drive way, landscaping and may be even a water run-off system.  And I’m sure, if you dig even dipper, you might find more expenses associated with arena construction.

2. The second step is to find the right builder.  Ask the builder if they have built any arenas before.  If they have, don’t be lazy, drive and take a look at one to see the construction, or even better, talk to the owner to get a feedback.  After all, you’ll be spending thousands and you want to make sure there are no surprises.

3.

Third step, is to make sure your indoor arena is built the right way and the right size for your needs.  After all, you don’t want to build too small of an arena and be sorry for the rest of your days.  At the same time, you don’t want to build too large arena and waste all that money.  Indoor arenas, in my opinion should not be less than 60′x120′x14′ in size.  The good indoor arena size is 72′x180′x16′.  This size of indoor may be used for different purposes and disciplines. The bottom line, your riding style and intended use will determine the proper size of the arena that will work best for you.  In some cases, you will even need to go with a wider indoor such as 80′ or even 100′ wide arena.  If you will use your indoor for jumping or running barrels, you’ll need a larger arena.  If you are doing English or Western show, you might get a way with a smaller one.

4. Finally, you need to make sure your indoor arena is constructed properly.  If you are looking for a steel building, make sure it’s of a good quality.  If you are looking for a post-frame construction, here is what we recommend.  Have your arena built with 4-ply 2×8 glue laminated posts.  Glue-lam posts are stronger and will not bow or bend compared to regular posts.  Make sure your builder installs all of the bracing such as wind/side braces and truss braces.  Make sure your kickboard is sloped and at least 5′ in height.  Sloped kickboard will better protect the rider from pinching their legs.  If using metal roof, do not forget to install a reflective insulation under metal to keep heat away in summer time.  Make sure you have enough light and ventilation in your arena.  And make sure to build your arena in the right spot (preferably on higher ground elevation).  After all, you don’t want your arena to be flooded every time it rains.

Well, now it’s up to you, but I hope you can learn something from this article.

Do you well and truly need a server allocated to your business, and to your business only, or could you get by with shared hosting? I think it’s safe to assume that if you’re reading this article, you’re already aware of the fact that most websites use what is known as ‘shared server hosting’.

In other words, they register a domain name, and then they pay a hosting provider to host their website. In order for a website to be hosted, a server is required. These are basically large ‘communications’ computers, and for the most part, one server is capable of hosting thousands of websites.

Now, if a single server can cope with so many websites, why an earth would you ever need your own dedicated server? The bottom line is; even though more than a million websites may be sharing a single server, the vast majority of them don’t receive any visitors at all, at least not on a regular day to day basis. Only a very small percentage of them receive more than 1,000 visitors per day, and even with some websites receiving that amount of visitors, a single shared server will still be able to cope.

Unfortunately however, if several of those websites start becoming popular, and they start getting thousands of visitors each day, the efficiency and the speed of the shared server will soon begin to deteriorate. This will inevitably mean the functionality of your own website will also be affected, and visitors to your site will find that it takes ages to load. In fact, if you have some audio and video files on your website, visitors may not even be able to access them during times when the server is experiencing a large volume of traffic.

Of course, if you only have a website for the fun of it, then you probably have no reason to be concerned, but if you depend on your website for your living, then you certainly don’t want visitors to leave your website simply because they cannot access it. After all, when you run an online business, every visitor is a potential client, and you want them to hang around for as long as possible in the hope that you will make a sale.

The busier your website is, and the more complex features it has, the greater your need becomes for a dedicated server. This is because you will then have a server devoted entirely to your website or to your business in general. Under no circumstances will you need to share the server with other website owners. Not only does this mean your website will no longer be at the mercy of others, but it also means you can enjoy a greater level of security. With a shared server, if a hacker manages to gain access to any one of the websites sharing the server, each and every one of the websites on that server will be at risk. Of course this is something you don’t need to worry about if you have your own server.

Just in case you’re wondering whether or not you can actually afford the luxury of having a dedicated server, you need to bear in mind that it’s not necessary to buy one outright. Sure, many big businesses to purchase their own servers, but unless you have plenty of cash available, you can lease your server as well, and if you’re unsure as to how you would go about managing it, you can even choose a ‘managed server’ option.

Paid surveys no fee attached. That’s the way it should be but it’s not always the case.

As with many things in life things aren’t always black and white there are a lot of shades of grey in between. I will go on to explain this a bit later so please bear with me.

I think a little clarification is in order here first. When we talk about paid surveys what we mean is that ‘You’ get paid for doing a survey! Let’s face it if you’re reading this it’s because you want an income of sorts.

Unfortunately there are a lot of companies out there claiming to be survey companies that will ask you for an upfront fee – sometimes referred to as a ‘deposit’ for them to send you their surveys to fill out. They claim that the reason they ask for the deposit is to sort out those people who really want to do their surveys and to cover ‘administrative’ expenses. The amount of people ‘suckered’ into this is unbelievable!

The bottom line is that you should never – never have to pay a fee to do a survey.

Having said that I’m sure the next question is where am I going to find surveys that pay. The good news is that there are two sources. One that requires a bit of time and effort and the other one that requires less effort but for similar results.

Method 1
Search Google and the search engines in general for surveys that pay. This where you will have to exercise caution as this is where the ‘scammers’ hang out. Let’s face it these guys are also in business so they also know the ‘search terms’ that you are likely to use.

Unfortunately, for the ‘uninitiated’ this can be very time consuming and for some people an expensive mistake.

Don’t despair though, depending, on your location (some online survey companies have criteria before you can sign up) there are companies out there that won’t charge a fee and will pay usually anywhere from $5 upwards.

Don’t get sucked into the hype about huge amounts of money – a fair estimate once you get up and running is about $125-$200 per month for each hour worked per day! Hey it mightn’t be mega dollars but it’s easy money and it all adds up!

Method 2
This where it gets a bit more complicated to get your head around after what I have just said about not paying a fee. This option lies in the grey area i.e. not black and white and is the route preferred by a lot of people who don’t have time and/or sometimes the confidence to start right away.

As far as paid surveys no fee are concerned this does involve a small fee, usually no more than $35 but what it does provide is a membership and a ‘list’ of paying sites that you can sign up to straight away. Many people like to learn a bit about the business first by having their hand held and then look for other paid survey sites where there is no fee.