At present, with the rapid development of computer technology group buying is becoming a fashion, especially among young people. Some people think that group buying can really change the way of people shopping. Group purchasing is a new way to buy things on the Internet or in the real shops, which is has attract more and more people especially the young because in most cases they manage to buy commodities or enjoy services of the same quality at a lower price.
Although it has been only two years after the group buying emerges on the internet, it has become a new way of consumption popular among the netizens. Group buying on the internet makes our life more convenient and comfortable. We do not need to go outside and search for what we need in the shops one by one. We can even buy the goods that we can not find in the real shops. Besides, goods sold on the internet are often cheaper than those in shops because there is no middle merchant between the seller and the buying. Thus, our precious time money and energy is saved. But there are still some disadvantages. Some people are cheated sine the sellers and the buyers do not make a face-to-face deal. The quality of the goods can not be ensured. Further more, the goods may be lost during the delivery. Anyway, the benefits of both the buyers and the sellers should be guaranteed so some group-buying websites have sprung up, serving as agents between buyers and sellers and receiving on commission from the sale.
In my opinion, group buying on the internet is trend in a compute revolution age. More and more people will be accustomed to it; it will be popular in the near future. And at the same time we should take some measures to make it perfect. Nowadays there are still some loopholes in the supervision and relevant laws should be issued and implemented so that this market can run smoothly under a legal environment instead of merely depending on the technology and high moral standards of the people involved. Meanwhile, the patents of some commodities in the real shops should be guaranteed because in many internet shops, fake products of top brands are served. Such action conducted by some outlaw sellers will definitely violate the right of the in-law sellers, leading to injustice in the market competition.